23 July 2007

A reporter in the
telecommunications industry hears fairly frequently about companies and
products that came into being because the founder or creator couldn't
find what s/he was looking for out in the real world.

MINO Wireless
is such a one. It launched its first product in January of 2006, after
founder and CEO, Jing Liu failed to find an affordable and convenient
way to make the international business calls that were a necessary part
of his existence as a serial technology-startup entrepreneur. (MINO is
his fourth startup.)

To be
explicit, the product in question, MINO, is international
calling—during business hours—from standard, data-capable cell phones
for about 30 percent of the cost of equivalent calls through a tier-one
cellular carrier.