16 February 2007

Fring is a cheap Internet-based phone service that runs over mobile networks.

Avi Shechter, co-founder and CEO of Fringland Ltd. (Fring), could be on to something big with the launch of a cheap Internet-based phone service that runs over mobile networks. But the Israeli entrepreneur could also be in for the fight of his life with mobile phone network operators determined to protect their cash-cow voice business from virtual service providers.

"I believe Fring brings value for users," Shechter said in an interview on the sidelines of the 3GSM World Congress in Barcelona, adding that the low-cost service will have an impact on the voice business of mobile phone network operators.